•Here are some benefits of channel development plans:
•Access to new customer segments
•Channel partners can provide access to their customer base and new revenue streams.
•Strategic partnerships
•Channel development plans can establish strategic partnerships that can drive sustainable growth.
•Market insights
•Channel partners can provide unique insights into the market and help refine go-to-market strategy.
•Diversify income streams
•Channel sales can diversify income streams, leaving companies less reliant on a single method of making money.
•Better sales analysis
•Larger companies can use channel sales to analyze each channel instead of looking at all sales across their entire market.
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